Creating a good brand name from scratch is no mean feat. You’ll need to find a name that’s memorable, ownable and unique. It needs to convey what the underlying product or service experience is all about. It must stand the test of time. It has to work across a babel of languages – without, of […]
Archives for April 2015
Swiss People’s Party (UDC) leaders found guilty of racism
According to RTS, the secretary general of the Swiss People’s Party (UDC), Martin Baltisser and his substitute Silvia Bar, were found guilty of racism at Bern’s regional tribunal on 30 April 2015. The affair started when posters carrying the slogan: “Kosovars stab Swiss!” in German were posted as part of a campaign to stop mass […]
Swiss bishop (kind of) backs down over gay marriage
In 2014 a Swiss bishop caused a stir when he demanded the resignation of a priest who had married two gay women. Wendelin Buchli, the Catholic priest in the village of Burglen in the canton of Uri, Switzerland was ordered to quit in February 2015 by Vitus Huonder, the highly conservative bishop of Chur, a […]
“Sorry we left you with our mess of a planet”
Here is rap singer Prince Ea’s creative and powerful message on why we need to save trees. According to Prince we cut down 40 football fields of trees every minute and have felled 50% of the world’s trees in the last 100 years. The video was made to raise support for Stand for Trees an […]
Le Corbusier – should he still be on Swiss 10 franc note?
Born in 1887 in La Chaux-de-Fonds, Switzerland, naturalized in France in 1930 and considered by many to be the father of modern architecture, Le Corbusier (a nickname used from 1920) has been presented as a fascist anti Semite in two recent books. One by Xavier de Jarcy entitled: Le Corbusier, a French fascism (Le Corbusier, […]
Nepal earthquake: don’t forget those in the countryside
The Nepal earthquake was devastating. Up to 80 percent of buildings are believed to have collapsed. Many dead and injured will be in remote areas of the countryside. Julien Bettler of the Lausanne based Himalayan NGO Norlha reminds the world not to forget the people in the countryside and talks of the crucial importance of […]
Flash floods hit Blonay and St-Legier
On Monday 27 April 2015 flash floods hit the communes of Blonay and St-Légier situated above Montreux and Vevey in the Swiss canton of Vaud. Heavy rain fell for around one hour and water came rushing down streets without warning. According to an RTS report one person interviewed had never seen anything like it before. […]
The Swiss franc – to Euro parity and beyond?
With a number of ups and downs the Swiss franc has gained ground against the Euro since February and there appears to be little the Swiss National Bank (SNB) can do to manage its value. Last Wednesday in an attempt to halt the rise the SNB extended the range of institutions that must pay its […]
High altitude solar impulse selfies
Solar Impulse 2 successfully landed in Nanjing, China last week. Bertrand Piccard flew this leg and on the way took this high altitude selfie from the side of the plane and then shared it on twitter. If the twitter time stamp was set to local Chinese time then it is possible that Bertrand tweeted this […]
Swiss happiness – more than just money?
Switzerland, which came out top the recent 2015 World Happiness Report, has a habit of doing well in surveys that look beyond wealth to compare levels of human wellbeing – Switzerland also ranked third in the recent 2015 Social Progress Ranking. Why is this? Some cynics conclude that it all boils down to dollars and […]
