The Vaud-based company announced today that Johan Andsjö has decided to leave Salt as CEO with immediate effect. The Swedish Engineer turned CEO describes himself as someone who starts things up, shuts things down and turns things around. In his profile on Salt’s website he offers a thought: It’s easy to make simple things complicated. […]
A critical look at Orange’s new brand name
Creating a good brand name from scratch is no mean feat. You’ll need to find a name that’s memorable, ownable and unique. It needs to convey what the underlying product or service experience is all about. It must stand the test of time. It has to work across a babel of languages – without, of […]