Pokemon Go, a game that involves throwing virtual balls at virtual creatures spread around various geographic locations, has fueled public safety fears as people run around with their eyes glued to their phones. One teenager in Guatemala was shot dead after breaking into a house to capture a virtual animal.
To snap people out of the Pokemon Go trance, a group of pranksters in Basel have taken to the streets of the city dressed as Pikachu.
These less-virtual Pikachus, working for the creative agency FadeOut on behalf of Basel Tourism, have been launching real balls at local Pokemon hunters. Reactions have been mixed.
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