Swiss has launched multi-flight tickets from Geneva airport. The new test product was launched on 20 September 2017. The offer is a use it of lose it type deal. Any unused flights cannot be refunded, transferred or credited.
Owned by the Lufthansa, Switzerland’s flag carrier is offering two subscription options. The first, the Discover Europe Pass, includes 10 one-way (or 5 return) direct economy light class flights from Geneva to 26 specified destinations in Europe for CHF 799.
The second, the City Pass, includes 10 one-way (or 5 return) direct economy light class flights from Geneva to specified european destinations for CHF 999 or CHF 1,249, depending on the group of destinations selected – each group includes 10 destinations.
The website points out that some routes are seasonal and don’t have daily flights.
There is of course some fine print. With the Discover Europe Pass, flights must be booked more than 21 days before departure. With the City Pass they must be booked more than 7 days before taking off. Both offers only cover flight dates within 12 months of the subscription purchase date, and the flights must be booked within 6 months from the same date.
An economy class seat must be available on the selected flight when booking. And once booked flights cannot be rebooked, transferred or cancelled. Economy light, the class included in the deal, includes only cabin baggage. Adding bags costs extra.
Swiss’s offer is available from 20 September 2017 until 31 December 2017 at the website: www.flightpass.ch. To be eligible you must be over 18 and be a resident of Switzerland or France.
Speaking to the news service ATS, Meike Fuhlrott, a spokesperson for Swiss, said: “It’s a new offer that we have developed based on feedback from customers.”
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The move might also be a response to competition from Easyjet. Last year, the airline’s managing director for Switzerland’s french-speaking region, Lorenzo Stoll, admitted to errors in the airline’s strategy to win back Geneva. “We should not hide it, we attempted to move too fast” he said. Adding “We clearly underestimated the challenges of taking on Easyjet”.
The offer feels somewhat reminiscent of a gym membership. Gyms benefit from cash up front and hope that after an initial enthusiastic bout of activity, new members’ interest in working out wains, leaving the gym free for other new recruits. It also locks customers in. Getting someone to pay a year in advance stops them shopping around or bagging a better deal with a competitor at a later point.
However, for diligent and organised planners a Flightpass might be just the ticket.
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