40-50 Swiss family-owned hotels under threat of closing

Family-owned hotels across Switzerland are striving to compete with larger ones. According to Swiss Info, an estimated 40 to 50 hotels are expected to close in alpine areas over the next few years, largely because they fail to target their guests properly, said Director of Tourism Jürg Schmid. The challenges are mostly financial, as many smaller hotels cannot afford expansion or renovation, but factors such as this past summer’s unfavourable weather could also be blamed.