Geneva’s roughly 500 road crossing signs once all bore an icon of a man wearing a hat.
Recently, the city decided to take down half of these signs and replace them with 250 signs containing six different icons of women, which include young, old and pregnant women.
Serge Dal Busco, the state councillor in charge of infrastructure said that the initiative is a necessary step towards changing the mentality around gender equality. It’s not trivial. It’s a visible and concrete step, he said.
Municipal and cantonal authorities hope the new signs will make the city feel more welcoming and inclusive.
However, no plans were announced to introduce diversity to the remaining signs with male icons. They are likely to stay the same as the photographs below.
The new signs with female icons are spread across Geneva. The city has put together a map showing their locations.
The project cost CHF 56,000, according to the municipality.
More on this:
Ville de Genève press release (in French) – Take a 5 minute French test now
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Rupert says
250 female road signs costing 209 Sf each plus environmentally unfriendly paper maps
Jason says
why did you remove my post
Le News says
It takes time to approve posts.
Lucy says
Why are all the sign post figures “BLACK” that racism shame shame on you Geneva
Michael says
Unbelievable that in 2020 with daily environmental disasters , Switzerland decides to print paper maps showing female gender sign post ? I use to respect Switzerland for its forward thinking but recently they have become a joke
Simmi says
And that is how you spend our hard earned money 💰 given in taxes!
Jason says
It’s Truly Pathetic