When shoppers see a discount they typically assume the original price is correct. However, this is not always the case, as some hidden price labels have revealed.
This week Ochsner, one of the Swiss retailers caught with suspect price discount labels, was fined CHF 4,000, according to the newspaper 20 minutes.
Tandis que Manor dément avoir voulu tromper ses clients, Ochsner a été condamné à une amende minime pour sa pratique à large échelle des faux soldes. https://t.co/TWxaxJ6m9P
— 20 minutes (@20minutesOnline) December 1, 2018
Robin Eymann, from the consumer organisation Fédération romande des consommateurs, said the small fine was another scandal on top of the deceptive labelling scandal.
Another retailer, Manor, denies it tried to mislead shopper and claims their labelling was an error, according to 20 Minutes.
Unfortunately, there is no way to be sure discounts are real. The best defense is to compare the price with the price of the same product online, something which, thanks to smartphones, can easily be done in-store.