Apple takes aim at Swiss watch industry

There’s so much more to a watch than time-telling

Apple, the US-based technology company, has predictably tried and to a degree succeeded in getting a rise from the Swiss media by claiming that its latest device, a digital watch, will cause the demise of the Swiss watch industry. The campaign disingeniously ignores the truism that a wristwatch is worn for far more than just telling the time. Apple’s new watch.